Design

As a verb, design refers to the process of creating and executing a plan for a new product, service, or idea. As a noun, it refers to two things: to the final result of the plan (in the form of a model, sketches, blueprints, or other descriptions), or to the finished, produced product itself. Design in all forms is a powerful method and component of brand building – it can differentiate, more effectively communicate, and position a brand in its competitive environment.