New Media Promotion
How Facebook and Twitter will change your business
Social web grows x3 faster than internet and x4 faster than other digital media penetration.
If Facebook was a country, it will be the fourth largest by population after China, India and the USA. Today it is not enough to advertise in traditional media – it is mandatory to build brand presence in Web 2.0, where our potential customers are spending huge parts of their lives.
Globalism removed barriers, but we created tribes. Intimate worlds, we can understand and participate in. Brands are tribal gods, each ruling a different space, with the ability to strike a connection from the very first click of the mouse. It is not about what you are saying about yourself. It is about what they are saying about you when you are not online.
BrandBuild™ knows how to deliver your brand’s message across hundreds of constantly multiplying business and social media platforms, keeping your brand’s essence consistent according to the strategy.
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Web 2.0 channels
Viral brand growth can be engineered as all other distribution strategies. Innovation means building and optimizing your viral loop and funnel. Effective new media channels provide you with the right mix of resources to efficiently move your brand ahead. Covering the right channels can improve and accelerate critical business processes:
Collaboration Spaces to let your team share documents and conversations about projects
Social Bookmarking, Tagging & Content Aggregation to organize content
Blog Spotting to find out what they are saying about and track what you are interested in
Social Networking and Community Building to connect with other people and share lives
Recommendation Engines to check aggregated and correlated preferences
Web-based Tools & Services you can use without a client-side application installed
Media Sharing & Delivery for photos, videos, music and podcasts
Communication for free or nearly free via web-enabled phone calls, chat, IM, mobile messaging
Web Widgets to customize and personalize web experience with portable application
