Corporate Identity
Which tribe do you want to join today?
It takes focus, strategy, creativity, logic and magic to build a great brand.
As they say, we will never have a second chance to make a first impression. Corporate identity, like individuals’ personality, is the face and image with which your brand is recognized and remembered.
BrandBuild™ creates an identity, which:
- holds the spirit, soul and values of your brand
- reflects its personality and reason of being
- makes the company identifiable and different from the rest
- shows solid importance in your business niche
The right corporate identity catches eyes in your target demographic, reflects the product or service you offer and identifies you in a crowded industry.
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Designing the Identity
A brand encapsulates in its name and its visual symbol all the goodwill created by the positive experiences of clients and prospects. Your new company’s corporate identity package will include a total communication style: logo with tagline, letterhead, business cards, envelope, folder, letterhead and a branding guide with identity usage guidelines.
The Symbols – logotype, mark or avatar? Every signature has its harmonic face in the global scene.
Color – serious, emotional or provocative? 60% of the decisions to buy a product are based on color.
Typography – if there is no appropriate typeface in over 12000 fonts, we will create one for the brand
Sound / Motion – when your brand needs to get the customers in the mood
Presentation – your brand cannot speak for itself. We have to present and sell it at first.
