Brand Guide
Is your corporate identity consistently applied everywhere?
Brand consistency is a major topic for organizations of all shapes and sizes, which want to be perceived with a relevant image of core values on all touch points. Your brand content involves everything from your business cards to website, packaging, signage, how you present yourself at trade fairs, how the phone is answered and how the lobby looks.
BrandBuild™ provides well-documented brand guides for your company, including brand platform, brand personality, logo standards, typography, typefaces, brochure covers and ad page rules, packaging and POS guides, special usage applications and many others. The brand guide guarantees that the brand identity principles are implemented consistently across all mediums. Trademarks and logos identify a product, service, or organization, differentiate it from others, represent valuable assets and serve as important legal properties.
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The Brand Guide
is a result of close collaboration between Brandbuild and your company. Four important topics mark the way to a successfully crafted Guide – to be used as a rule of consistency and a cornerstone for your brand in everyday business and marketing relations.
2. Outlining a process for creating and reviewing branding elements – colors, typography, corporate identity, visuals, collaterals, etc.
3. Selecting a style-guide and creating templates available for download to be used as a creative platform for all compay communication collaterals.
4. Conduct an educational seminar to get your staff acquainted with the style guides, brand message, design processes and standards and the consistency in using all of these elements.
